Data analytics is a hot buzzword these days, but many companies struggle to understand how the use of good and consistent analytics can result in changed actions that positively impact profitability. It’s not enough for companies to do analytics just so they can say they are doing analytics. Analytics should result in changed actions, that positively impact the business by enabling better and more timely decisions to be made by business decision-makers.
This Accounting Today article lists five keys to achieving greater profitability through the use of data analytics. Peterson Sullivan’s data analytics consulting team is excited to help middle market businesses ask better questions, use appropriate data, leverage specialized skillsets, push beyond descriptive analysis, and take strategic action to better compete in today’s rapidly changing business marketplace.
For more information, please contact Peterson Sullivan’s Data Analytics Practice Lead, Bryan Geels.